1. Build a mobile-friendly web presence
One of the most basic, yet often overlooked steps, a business can take to grow is building a mobile-friendly online presence. Mobile browsing has recently overtaken desktop browsing in usage, and if your site isn’t mobile friendly, or worse, you have no site at all - you may be missing out on substantial business and customers that may be searching for your business on mobile devices.
Many businesses have established websites to solidify their brand and presence online, however many are under-utilizing, or not even using at all, one of the most powerful tools they have at their disposal – web analytics. If you have a business website, one of the most important things to implement is an analytics solution. Having analytics on your website allows you to easily collect data about who is visiting your website, how they are getting there, what they are looking for, and a multitude of other pieces of information about their actions on your website.
Scalability is one of the most important, yet probably least understood, advantages of investing in digital and web solutions for your business. By identifying business needs and capitalizing on them with digital solutions, not only can you grow your business, but you can operate more efficiently to grow your business even faster, leading to the possibility of exponential growth. As your business grows, identifying inefficiencies that can be improved with technology can help you “accelerate the flywheel” - or in other words, increasingly grow your business at a faster rate. One of the best and most well-known examples of this is Amazon.
It goes without saying, but digital transformation is more important than ever for even the smallest of businesses. Customers use the web to find businesses and engage with them – on everything from their computers, mobile devices, TVs, and everything else in between. The boundaries are being pushed on how customers engage with businesses on the web - yet, many businesses are still falling short in taking advantage of this. Businesses that are lacking even a basic digital presence may be losing substantial business without even knowing it.