The Importance of Digital Transformation for Businesses
It goes without saying, but digital transformation is more important than ever for even the smallest of businesses. Customers use the web to find businesses and engage with them – on everything from their computers, mobile devices, TVs, and everything else in between. The boundaries are being pushed on how customers engage with businesses on the web - yet, many businesses are still falling short in taking advantage of this. Businesses that are lacking even a basic digital presence may be losing substantial business without even knowing it.
Think about how you yourself use the web to find everything from restaurants to weekend events. It allows the customer much more latitude to find things and businesses that appeal to them – while at the same time rewarding companies that have put thought into building a digital presence.
“We should no longer be talking about ‘digital marketing’ but marketing in a digital world.” - Keith Weed, Unilever
One of the most basic things that can be done by a business to quickly build a digital presence is creating a mobile-friendly website that provides basic information to help someone find them. Customers will often search for a company before doing business with them, and if you do not even have a website – or have one that is extremely outdated, it reflects poorly on your business. More and more people are searching for businesses on their mobile devices, and this needs to be carefully considered when creating your website. Without this simple thing, you could be severely limiting your potential as a business.
A huge advantage that is often overlooked to having a business website is the ability to use website analytics to get valuable information about your business patrons. It is now possible to easily see who is searching for your business, where they are located, what they are specifically searching for – and that’s just the tip of the iceberg. Knowing this information is extremely valuable, as it allows you to optimize your businesses around this information, with the ultimate goal of increasing profitability. For example, if a large amount of people are searching for “pineapple pizza” and ending up at your pizza shop’s online menu, but for whatever reason you don’t make pineapple pizza – maybe you should be!
Darkwater Digital specializes in working with businesses to get them to this point, with the underlying goal of increasing their profitability through digital transformation. It is never too late to consider moving in this direction, and we love to help businesses achieve this. We work closely with our clients to understand what they need and make it a reality.